Nokia Lumia 610 – campaign

The aim of the campaign was to acquaint clients of Orange mobile operator with a new phone ? Nokia Lumia 610. For the purposes of the campaign, Lemon&Orange created an interactive application which demonstrates various technical capabilities and functionalities of the phone. We managed to present the modern and innovative character of Nokia Lumia in an interesting, engaging way. The campaign was prepared in co-operation with New Look Group. Lemon&Orange was responsible for the concept and execution of the application, hardware and software as well as campaign co-ordination.

The campaign has started on 8 September and will last until 5 October 2012. During its course, interactive totems with our application will be presented in 23 shopping galleries in 18 cities throughout Poland.

In order to promote the phone, we used interactive totems designed especially for this purpose, equipped with movement sensors and HD cameras. All interested clients are able to learn more about the advertised device via touchless technology. During the interactive experience, the application user can see him/herself on the totem screen. Nokia Lumia 610 appears on the screen above his/her extended hand. Application?s intuitive interface allows to turn and calibrate the size of the phone, change its color and launch films presenting its functionalities.

Our application combines three popular technologies: gesture control – allowing to operate the application using gestures, augmented reality – expanding the limits of what is possible, and real time 3D, because the interaction is conducted in real time and in three dimensions.


New Look Group