PEUGEOT 308 – Interactive Exhibit


For a series of events for Peugeot Polska, Lemon&Orange designed a real-time technology allowing users to explore components of the latest Peugeot 308 model. A moving 70 inch touchscreen placed right in front of the car allowed to interactively become acquainted with its functionalities. The screen was installed in a guide rail on a platform, which made it possible to slide it along the car. This created the impression that the car is being interactively x-rayed. On the screen, the application displayed animated dots in the place of specific components. After touching a dot, the user saw information about the selected functionality as movie clips, photographs and texts.

The interactive installations was presented in 6 largest Polish cities. The project was implemented in cooperation with New Look Group.